Delivered a complete UI refresh in addition to heuristic recommendations for UX enhancements for a sports training mobile app including social media, scheduling, and e-commerce features.
Conducted in-depth user research and discovery interviews with the business stakeholders to understand the target market, business mission, and product vision.
Designed and implemented a live mobile application prototype in tandem with a full stack developer working in REACT Native.
Pain Points
In a previous phase of design and development with a different vendor, the client experienced pain points in the communication styles and processes of the engagement.
Client felt that the previous deliverable failed to convey a legitimate, professional look in the app.
Client also felt that the experience was clunky and requested UX enhancements in addition to the UI refresh.
Business Needs
The client had already been conducting marketing with a Sky Blue color and preferred to keep using going forward.
The target market included users of many age ranges and backgrounds so the application needed to provide a frictionless user experience
The client's product vision was a sophisticated, professional tool for coaches that is still approachable to athletes.
When conducting a heuristic evaluation of the existing prototype, I identified several areas of the experience that could be improved for each user persona type: trainer and athlete.
Trainer Persona
Homepage View + Earnings
Managing Training Courses
Athlete Persona
Social Media Feed (new)
Virtual Storefront (new)
Pain points on the homepage
The existing homepage view did not provide a clear view of financial performance at a high level. The previous version did not surface this information anywhere
A trainer needs to be able to understand the specific revenue streams of their business.
UX OUTCOME
A trainer can quickly see a high-level status of their overall revenue as well as for the current calendar month.
They also have freedom and control over the view of the metrics with easy-to-use filters that are clear and concise.
Pain points with managing training courses
The existing flow for managing training courses was lacking in many necessary functions.
These missing functions included the ability to add a photo to a training offering as well as basic editing functions so that the trainer does not have to delete and recreate a training just to edit the description.
UX OUTCOME
A trainer can easily create and manage their training courses and make changes on the fly.
A trainer can clearly preview their changes in the format that athletes and clients would see.
social media strategy
This client's go-to-market strategy included the addition of a social media component meant to attract athletes 30 years old and under.
According to Pew Research Center, adults under 30 are more likely than older adults to use social media apps such as TikTok, Instagram, and Snapchat. Eight-in-ten adults ages 18 to 29 say they use Instagram, which is much higher than shares seen in older age groups. This 30 years and under age group is a major driver of user adoption and growth for these social media platforms.
UX OUTCOME
Features like an online community and user-generated and suggested sports-related content are intended to keep athletes engaged with the platform beyond just sports training.
E-commerce Strategy
The client also wanted to appeal to the entrepreneurial sports trainers who might seek e-commerce channels for an additional income stream. Offering a virtual storefront feature would help trainers grow their business while also encouraging athlete user personas to engage with their business in more ways outside of training.
UX OUTCOME
The platform can grow with the trainer's business goals.
Athletes can get access to products from small businesses or purchase sponsored apparel through licensed businesses.