Hi, I'm Bella.

A UX/UI Designer & Product Manager

I believe good design is an empathetic act of creative problem solving in order to craft meaningful digital experiences, enable intuitive insights, and deliver efficient usability in a customer’s product experience.

My Latest Work

UI Refresh for Sports Training App

This client had an existing MVP product that did not meet their expectations and specifications. They wanted the next version to have a clean, polished look that would convey themes of professionalism and modernism, with some improvements to appointment booking, social media, and e-commerce features.

Past Work

Enterprise Platform Work • November 30 2021

RBAC Design Specs

High fidelity design specification presentation for enabling a custom Role Based Access Control (RBAC) feature for a cybersecurity threat intelligence platform.

Usability Testing • March 30 2021

Usability Testing Exercise

An analysis of insights and recommendations from a usability testing exercise for an intelligence sharing feature. Implemented A/B testing and live usability testing.

Enterprise Platform Work • October 22 2020

Sharing Permissions Design Specs

Designed platform-wide artifact sharing model so that users could more easily collaborate on threat intel management and investigative work.

Price Guide Site for Comic Collectibles

This sport memorabilia client was looking for a brand new pricing guide site to help them break into the comic book collectible market. They asked for a retro yet sleek design with subtle nods to 1960s comic book art in the design elements. The design is catered to avid comic book collectors that use the site daily as a means to understand the best time to purchase or sell collectible comics.

User Research • February 25 2020

User Modes & Mindsets

Custom user personas using the modes and mindsets framework for an AI/ML logistics tool

Mobile App Work • February 19 2020

AniMates Mobile Screens

Mobile onboarding screens for a pet playdate app

Mobile App Work • February 18 2020

AniMates Onboarding Task Flow

An task flow diagram for onboarding a pet playdate app

DesignLab Certification • February 17 2020

UI Certification Coursework

Full coursework completed for UI Design Certification

Branding Work • January 1 2020

Fluffetts Logo

A memorable mark for a free range egg farm