Bella Jones

Senior UX/UI Designer with a Product Mindset

about

I am a UX/UI Designer with a Product Management mindset and over 8 years of experience in designing complex, data-rich enterprise platforms, marketing websites, mobile applications, and more.

My practice combines a strategic product mindset with an intentional, human-first design philosophy. I design purposeful digital experiences where form meets function — blending human-centered design principles, clean and scalable design systems, and strategic product planning to translate complex systems into intuitive interactions that empower users and drive measurable impact.

featured projects

Note: Currently revamping these case studies. Please reach out directly if you would like more information about my work.

Cybersecurity Threat Intelligence Platform

Deployed features that drove 90%+ customer retention over multiple quarters and generated over $10M in revenue

Cybersecurity Threat Intelligence Platform

Deployed features that drove 90%+ customer retention over multiple quarters and generated over $10M in revenue

Cybersecurity Threat Intelligence Platform

Deployed features that drove 90%+ customer retention over multiple quarters and generated over $10M in revenue

AI/ML Logistics Management Platform

Improved data integrity and cross-organization collaboration across 3 organizations with 3,500+ MAUs.

Sentiment Analysis Platform

Provided UI & brand-identity design for a public affairs social listening technology startup.

Professional Sports Training Mobile Application

Delivered a full UI/UX redesign for a sports training tech startup featuring personalized training, social engagement, and e-commerce.

experience

ThreatQuotient (Acquired)

Senior UX Designer & Product Owner | Aug 2020 – Present

Owned prioritization & end-to-end design from concept or customer request through implementation for a versatile query-driven enterprise cybersecurity platform extending capabilities across three major product lines (TIP, SOAR, & XDR)—enhancing workflow efficiency, maintaining over 90% customer retention, and expanding customer base by on average 127% year-over-year through feature innovation.

Deloitte Consulting LLP

UX/UI Designer & Product Owner | September 2017 – July 2020

Drove design innovation, transforming it from an early-stage prototype into a production-ready B2B SaaS custom logistics management platform that reduced loss of paperwork, preserved data integrity in cross-agency collaboration, and increased executive and federal visibility into operations across 3 major federal agencies with over 3,500 MAUs nationwide.

Freelance Work

UX/UI Design Consulting | May 2022 – Present

Delivered user-centered UX/UI design guidance and work for various client projects including a B2C platform for e-commerce, B2C sports training, B2B enterprise financial analytics, and B2B social listening analytics platform for public affairs. Leveraged AI-assisted tools (FigmaMake AI, Lovable.ai) to accelerate wireframing and component generation.

education

Bachelor of Science – Political Science, Philosophy

Vanderbilt University | GPA: 3.6

Certificate in AI Bootcamp for Design

DesignLab | Completed: 2025

Certificate in UI Design

DesignLab | Completed: 2020

skills

UI/UX Design: UX Research, User Interviews, Usability Testing, Interaction Design, Information Architecture, User & Customer Journey Mapping, Heuristic Evaluation, Wireframing, Rapid Prototyping, User Flow Diagramming, High-fidelity UI Design

Product Management: Agile Methodology, Product Roadmapping, Backlog Grooming, Customer Discovery, Project Sizing & Scoping, Product-Engineering Alignment, Stakeholder Management, Usage Metric Analysis, Data-Driven Reasoning & Rebuttal

Download PDF Resume

TESTIMONIALS

"I don't know how she does it, but Bella improves every discussion she is a part of. She can pull people together and make them realize they have been saying the same thing all along."

- Product Manager
"Bella - you are incredibly approachable; it’s not uncommon to hear someone say “just go tell Bella”. I also admire your planning abilities, and you have one of the best UX minds of anyone I’ve worked with."

- VP of Engineering
"You've done an incredible job defining requirements, laying the foundation for successful delivery. You easily understand questions and have decisive answers that allow the teams to continue forward."

- Engineering Manager
"Bella always takes on anything given to her with vigor. A beacon of positivity. So sharp! So technical! She’s one of the best people, in every facet, that I’ve worked with."

- Engineering Manager
"The team wouldn't be what they are without her. She gives product a good name - coming up with designs, answering questions, and holding people accountable. She does an amazing job!"

- Engineering Manager

"I don't know how she does it, but Bella improves every discussion she is a part of. She can pull people together and make them realize they have been saying the same thing all along."

- Product Manager
"Bella - you are incredibly approachable; it’s not uncommon to hear someone say “just go tell Bella”. I also admire your planning abilities, and you have one of the best UX minds of anyone I’ve worked with."

- VP of Engineering
"You've done an incredible job defining requirements, laying the foundation for successful delivery. You easily understand questions and have decisive answers that allow the teams to continue forward."

- Engineering Manager
"Bella always takes on anything given to her with vigor. A beacon of positivity. So sharp! So technical! She’s one of the best people, in every facet, that I’ve worked with."

- Engineering Manager
"The team wouldn't be what they are without her. She gives product a good name - coming up with designs, answering questions, and holding people accountable. She does an amazing job!"

- Engineering Manager